Alex TerendaProduct Designer

Now

What I'm up to. Last updated 17th September 2025.

Building

  • Product Dissection - A newsletter on product design and strategy. Distilling lessons from helping take a client from startup to acquisition into actionable insights for founders and product leaders. Figuring out the format, audience and Jobs To Be Done.
  • HexCampaign - A collaborative, local-first hexmap maker and campaign management tool for TTRPGs. Scratching my own itch and dogfooding it in my own games.

Writing

  • A small newsletter - Eclectic writing shared with a close circle of friends. A space for wondering without paying much thought to polish or performance.
  • Microfiction - An exercise spun out of the realisation that my creative faculties risk atrophying in a world of LLMs. I once submitted to journals like Glimmer Train (RIP) and Tor (Reactor?) as a teen; he'd be quietly pleased.

Learning

Reading

  • Startup classics - Re-reading Zero to One, The Lean Startup, High Output Management, Crossing the Chasm, Positioning… Curious to see what aged well, and what already feels dated.

Listening

  • The Rest Is Politics - British politics is much, much more bearable when you're not directly subject to it.
  • Clair Obscur OST - Glorious. Magnificent. Utterly cinematic. A heroic achievement, and with such a small team to boot.
  • Darktide OST - Jesper Kyd is a genius in how he captured the setting, the sense of forward motion in the game.